Sunday, April 01, 2012

Agent Server is a product without a name

My new agent server does not have a formal name. I have done this intentionally. I don't actually consider it a true "product" or commercial "service" at this point in time. It has no real packaging (okay, it does have a downloadable zip file and a home on GitHub) and you can't "buy" or "subscribe" to it per se. From my perspective it is still "raw" technology. Yes, it is packaged to make it easy for people to access the technology, but it is certainly not "ready for prime time."
I vaguely considered whether to give it a name, but decided that all such "marketing" effort would be a distraction from focusing on getting the technology working and available for evaluation. Any kind of true marketing is still down the road.
For now I use one of the following descriptive names to refer to the technology:
  • Agent Server
  • Software Agent Server
  • Base Technology Agent Server
  • Base Technology Software Agent Server
  • Any of the above with a suffix of "Stage 0" (e.g., "Base Technology Agent Server - Stage 0")
Once I start getting some feedback on the technology and refine it a bit more, then and only then will I be ready to engage in some "real" marketing, starting with brand identity, naming, product positioning, messaging, and promotion.


At 8:57 AM MDT , Blogger Damien said...

It is interesting to such a posting.
My background is firmly rooted in IT and I have been an "Agent of Change" for all of that time.
However as an individual I have always hated change for changes self.

If only we could couch our new or old ideas in terms not calculated to alienate the objects.

The real bee in my bonnet has been the non-product product.

My websites represent hard items you can see and feel. There are far too many "products" which are not that at all. This includes money making projects not to mention scams which litter our email every hour or so.


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